On the 6th of September, Alexandre Lemoine, General Manager of Groupe Lemoine, was interviewed in the show “La France à tout pour réussir” by Jérôme TICHIT about the iconic French brand Peaudouce.

The rebirth of this legendary brand was highlighted with the Group’s attachment to territorial roots, the French manufacturing of products and also the way in which employees were able to think «off the beaten track», as stressed Alexandre Lemoine, to build a strategy not only marketing but also digital which was not until now in the DNA of the industrial group that we are.

To discover this beautiful showcase of French know-how, do not hesitate to go to the website www.peaudouce.fr

You will find out more about the Lemoine Group in the full version of the show is available on replay: https://www.bfmtv.com/economie/replay-emissions/la-france-a-tout-pour-reussir/la-france-a-tout-pour-reussir-vendredi-6-septembre_VN-202409060527.html